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My Holistic Strategy process for: Website optimisation, AI search & Google Ads.
Conversion Rate Optimisation: Ad & Website 10–50 Bottlenecks
1) I'll find where your ad account & website is leaking leads.
I audit Google Ads, Google Analytics (GA4), website design (including Hotjar) to find leaks in the funnel and list 10–50 bottlenecks.
AI Search & Keyword Research: 100–500 New Keywords
2) I'll find which phrases & keywords will convert leads.
I conduct keyword research using Keyword Planner, AI visibility tools, Google Search Console (GSC), online reviews and other platforms to find the best 100–500 phrases and keywords to use.
Landing Page Design Optimisation: 10–50 Website Design Tweaks
3) I'll turn website insights into mock-ups that convert.
You get up to 10–50 micro solutions (e.g. small, targeted tweaks) or 1 macro solution (e.g. a completely new layout design). Special note: I do not need access to your website because I provide low-fidelity designs.
Content & On-page SEO: 10–50 Website Text Revisions
4) I'll turn keyword insights into on-page SEO that drives traffic.
You get up to 10–50 micro solutions (e.g. H1 text rewrites in a spreadsheet) or 1 macro solution (e.g. a full-page rewrite). Special note: I do not ‘write content’ because my focus is on optimising what is written.
Text & Visual Ad Optimisation: 10–50 Ad Text Updates
5) I'll turn competitor & business insights into ads that sell.
You get up to 10–50 micro solutions (e.g. targeted ad text rewrites) or 1 macro solution (e.g. new ad copywriting script).
Step 1: Find a time to have a chat.
Book a video call with meStep 2: We'll go over your current state.
1. Who are your main competitors, and how are you better than them2. What products/services do you want to focus on now, and which ones later? Why?3. Who is your ideal customer, and what locations do you want your ads to appear in? 4. What is your break-even cost per lead? Do you have a lead and/or cost per lead target? 5. What monthly ad spend are you prepared to invest to reach these targets?Step 3: You provide access.
- Google Ads (mandatory if applicable)- Google Tag Manager (GTM) (mandatory if applicable)- Google Analytics 4 (GA4) (recommended)- Google Search Console (GSC) (recommended)- Hotjar (recommended)Step 4: We'll have a strategy call.
- Live Google Ads review (or account setup strategy for new accounts)- Next step options pros & cons- Q&A, ask me anythingPost-Onboarding: Invoicing
Then, we’ll transition to ongoing management & optimisation.
Your first invoice will be issued upon engagement. All you need to do is make sure the credit card in Google Ads is always topped up, and that you pay future invoices before the 1st of each month.
Post-Onboarding: Reporting
And you’ll get on-demand reporting & monthly insights.
I’ll provide you with a Google Data Studio link where you can check the performance whenever you want, and email your supplementary insights by the 7th of each month.
Book a call with me.
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